Oohify.
A programmatic DOOH aggregator bridging the gap between small media owners and digital advertisers through unified API protocols.
Context 01: The Problem
The DOOH market is fragmented by legacy CMS silos.
— Physical ad space is difficult to book programmatically
— Medium-scale media owners lack digital visibility
— Real-time inventory sync is non-existent for legacy screens
Context 02: The Arbitrage
A unified software layer that manages traffic, not hardware.
● Zero physical overhead model
● Programmatic booking via unified API
● Attribution via mobile location data
Programmatic
Architecture
Syncing real-time inventory from 20+ legacy CMS providers into a single high-performance dashboard.
Market Note
"The value is in the software layer—aggregating fragmented nodes into a unified booking engine."
Unified Protocol
Acting as a translation layer for various legacy hardware communication protocols.
Real-time Sync
Programmatic booking engine managing ad-rotation slots across multiple owners.
Footfall Attribution
Pairing ad play timestamps with anonymized mobile location data for reach validation.
Technical Specs
BUILD_V.0501
Backend Engine
Java Spring Boot for high-concurrency data processing.
02
Frontend
Next.js for the media owner and advertiser dashboards.
03
Data Store
PostgreSQL for inventory and Redis for high-speed slot caching.
04
API Sync
Custom adapters for syncing with legacy DOOH CMS endpoints.